Overview

Robin McCue is a partner in the Chicago office who focuses on intellectual property litigation, primarily on trademark and false advertising litigation. Robin has extensive courtroom experience on such matters, and has considerable experience litigating trademark and false advertising matters in the context of requests for expedited relief. Robin also has substantial experience working with experts in the field of trademark and advertising surveys. Robin has been the attorney primarily responsible for both bringing and defending actions before the National Advertising Division (the "NAD") of the Better Business Bureau. Robin regularly counsels clients in the areas of trademark and advertising and has primary responsibility for maintaining, protecting and enforcing clients' trademark portfolios at the PTO.

Robin also has extensive experience in handling the damages side of intellectual property litigation. She has been the attorney primarily responsible for litigating multi-million dollar damages claims on trademark and patent litigation matters, including working extensively with damages experts.

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Thought Leadership

Seminars 

Presenter, 2010 Advertising & Trademark Law Seminar, July 2010

Speaker, 2010 International Trademark Association (INTA) Annual Meeting, May 2010

Presenter, 2010 Copyright, Trademark and Internet Symposium, April 2010

Presenter, 2006 Advertising & Trademark Law Seminar, August 2006

Presenter, 2005 Advertising & Trademark Law Seminar, July 2005

Presenter, 2004 Advertising, Marketing & Promotions Law Seminar, June 2004

Presenter, 2003 Advertising, Marketing & Promotions Law Seminar, June 2003

Speaker, 2003 Promotion Marketing Association Meeting, December 2003

Presenter, 2002 Advertising, Marketing & Promotions Law Seminar, June 2002

Presenter, 1999 Advertising, Marketing & Promotions Law Seminar, June 1999

Recognition

Recognized by Chambers USA: America’s Leading Lawyers for Business for her work in Advertising Litigation (USA - Nationwide) in 2021–2024.

Recognized by The Legal 500 United States for her work in Advertising and Marketing: Litigation in 2017–2024; Named a Leading Lawyer for Advertising and Marketing: Litigation in 2023–2024.

Selected by the World Trademark Review as one of the Top 1,000 Trademark Lawyers in 2015–2023.

Credentials

Admissions & Qualifications

  • 1998Illinois

Courts

  • United States Court of Appeals for the Federal Circuit2019
  • United States District Court for the Eastern District of Michigan2008
  • United States District Court for the Eastern District of Wisconsin2003
  • United States District Court for the Northern District of Illinois1998

Education

  • DePaul University College of LawJ.D.1998

    Order of the Coif

    Articles & Notes Editor, DePaul University Law Review

  • University of MichiganB.A., Englishwith Honors1995